https://decostaoffice.com The Office of Anthony DeCosta Tue, 17 Mar 2026 18:32:27 +0000 https://decostaoffice.com en https://decostaoffice.com/Home Mon, 20 Apr 2020 19:59:58 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Home DeCosta Office®The select work of Anthony DeCosta, design-driven Creative Director based in the San Francisco Bay Area. I combine strategy and design across identity, digital, motion, product, and campaign work. Having led teams at global agencies, consultancies, and studios, I’ve partnered with organizations ranging from high-growth startups to established enterprises to create brand systems, products and experiences that deliver business results. I unify people around strategic goals, elevate creative quality, guide cohesive brand experiences, and build/mentor/lead teams that have fun while they work.Contact decostaoffice@gmail.com LinkedIn Scroll to see some of my work ︎ https://decostaoffice.com/Leep Tue, 17 Mar 2026 18:32:27 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Leep Leep Brand Identity Overview  Leep is a London-based tech platform that aspires to be your sleep guide: accurate tracking that tells you exactly what to change. No subscriptions, just a strong belief that better sleep means better everything.We helped Leep develop their brand story and identity with a strategy built on the founder's dream—to bring better sleep to everyone, not just the affluent. Role  Creative Director Studio  Small Forest + ZeroSixty https://decostaoffice.com/Ping Tue, 09 Sep 2025 17:27:53 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Ping Ping Brand Identity Overview  Ping is a data superintelligence company in the property and casualty insurance industry.We broadened their story from a workflow efficiency tool for underwriters to the data infrastructure powering innovation across the entire insurance industry. Role  Creative Director Studio  Small Forest + ZeroSixty https://decostaoffice.com/Thomson-Reuters Tue, 10 Jun 2025 20:17:36 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Thomson-Reuters Thomson Reuters Brand Identity Overview  Thomson Reuters faced a fragmented product ecosystem and a brand identity stuck in the past. A new CEO urgently sought to shift perceptions of the brand from a content company to a technology company. I led the design team on a mission to simplify, unify, and reimagine the company as an AI and technology leader. Role  Group Creative Director Studio  Code and Theory https://decostaoffice.com/Commanders Sat, 05 Feb 2022 05:46:35 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Commanders Washington Commanders Brand Identity Overview  When the 89 year-old NFL franchise in Washington, D.C. finally decided to retire its controversial Redskins name, it called on Code and Theory to create both the provisional Washington Football Team brand and the permanent Commanders brand. I lead the creation of the visual brand identity system of the latter and designed the primary, secondary and tertiary brand marks. I also created a custom display typeface called Loud Sans with Dan Rhatigan. Role  Group Creative Director Studio  Code and Theory https://decostaoffice.com/Samsung-The-Frame Mon, 20 Apr 2020 21:44:00 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Samsung-The-Frame Samsung The Frame  Product Design Overview  We integrated digital and physical product design to transform the black hole on your wall into a work of art. TV when it’s on. Art when it’s off. Working closely with Yves Béhar, I designed the on-screen Art Mode UI, the app that controls the device, and partnered with curator Elise Van Middelem to help define the initial Samsung Collection of 100 works of art. I was also named on the patent. It was the first single-year million-unit-seller in the lifestyle TV lineup and remains a significant contributor to Samsung’s global dominance in the premium TV category. Footage seen here was produced by Samsung to demonstrate the product’s Art Mode features.  Role  Digital Product Design Lead Studio  fuseproject https://decostaoffice.com/Amazon-Ads Fri, 19 Jul 2024 22:38:39 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Amazon-Ads Amazon AdsBrand Identity Proposal Overview  The third largest advertising platform on the planet invited Code and Theory to imagine the future of its brand identity. The only speculative work in my portfolio, it serves as a testament to how much an excellent team can achieve under an impossible timeline. Role Group Creative DirectorStudio  Code and Theory https://decostaoffice.com/Lululemon-Everlux Mon, 20 Apr 2020 20:55:31 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Lululemon-Everlux Lululemon Everlux  Product Launch Campaign Overview  Creative direction for the brand’s first global campaign that launched two new product franchises using their fastest drying fabric: Everlux. I led a talented team of creatives from SF, LA, NYC, Vancouver and Madrid to develop and deploy the key visuals and messaging for the campaign.   Role  Creative Director Studio  fuseproject https://decostaoffice.com/TCC Fri, 01 Sep 2023 00:54:53 +0000 The Office of Anthony DeCosta https://decostaoffice.com/TCC TCC Brand Identity & Website Overview  Since 1948, Trammell Crow Company has developed iconic buildings across all property sectors in the United States and Europe. As they looked to expand globally, they came to Code and Theory to inject new life into the 75 year-old brand and website. Role  Group Creative Director Studio  Code and Theory https://decostaoffice.com/Bare-Necessities Fri, 08 Mar 2024 01:23:52 +0000 The Office of Anthony DeCosta https://decostaoffice.com/Bare-Necessities Bare Necessities Brand Identity & Website Overview   Bare Necessities, an online intimates retailer with an established history of inclusivity, found itself at a crossroads. They needed to retain their core older audience, while building relationships with a younger one. Our task was to develop a new brand identity that expressed their unique DNA through a lens that would connect with both of their growth audiences, and then redesign the web experience, optimizing for key business metrics and applying the new branding. Role  Group Creative Director Studio  Code and Theory