Viant
Brand Transformation
Overview
We transformed a holding company named Interactive Media Holdings into Viant, an operating company with a new brand identity and positioning as the platform for people-based ad-tech and data analytics. Two years later they were acquired by Time, Inc. for $87M. The company was taken private in 2019 before its 2021 IPO on Nasdaq where its current value is over $640M.
Role
Visual Design Lead
Studio
fuseproject
We transformed a holding company named Interactive Media Holdings into Viant, an operating company with a new brand identity and positioning as the platform for people-based ad-tech and data analytics. Two years later they were acquired by Time, Inc. for $87M. The company was taken private in 2019 before its 2021 IPO on Nasdaq where its current value is over $640M.
Role
Visual Design Lead
Studio
fuseproject