Tipico
Product Launch Campaign
Overview
European sportsbook Tipico wanted to be a first mover when Ohio legalized gambling. On a budget nowhere near its competitors, we leveraged AI to help them ultimately meet an impossible ambition — securing this newcomer as a top five choice next to the established American sportsbooks like DraftKings, FanDuel, BetMGM and Caesar’s.
Role
Group Creative Director
Studio
Code and Theory
European sportsbook Tipico wanted to be a first mover when Ohio legalized gambling. On a budget nowhere near its competitors, we leveraged AI to help them ultimately meet an impossible ambition — securing this newcomer as a top five choice next to the established American sportsbooks like DraftKings, FanDuel, BetMGM and Caesar’s.
Role
Group Creative Director
Studio
Code and Theory