Thomson Reuters
Brand Transformation
Overview
Thomson Reuters faced a fragmented product ecosystem and a brand identity stuck in the past. A new CEO urgently sought to shift perceptions of the brand from a content company to a technology company.
I led the design team on a mission to simplify, unify, and reimagine the company as an AI and technology leader.
Role
Group Creative Director
Studio
Code and Theory
Thomson Reuters faced a fragmented product ecosystem and a brand identity stuck in the past. A new CEO urgently sought to shift perceptions of the brand from a content company to a technology company.
I led the design team on a mission to simplify, unify, and reimagine the company as an AI and technology leader.
Role
Group Creative Director
Studio
Code and Theory