Samsung The Frame
Digital Product Design
Overview
We integrated digital and physical product design to transform the black hole on your wall into a work of art. TV when it’s on. Art when it’s off. Working closely with Yves Béhar, I designed the on-screen Art Mode UI, the app that controls the device, and partnered with curator Elise Van Middelem to help define the initial Samsung Collection of 100 works of art. I was also named on the patent. It was the first single-year million-unit-seller in the lifestyle TV lineup and remains a significant contributor to Samsung’s global dominance in the premium TV category.
Footage seen here was produced by Samsung to demonstrate the product’s Art Mode features.
Role
Digital Product Design Lead
Studio
fuseproject
We integrated digital and physical product design to transform the black hole on your wall into a work of art. TV when it’s on. Art when it’s off. Working closely with Yves Béhar, I designed the on-screen Art Mode UI, the app that controls the device, and partnered with curator Elise Van Middelem to help define the initial Samsung Collection of 100 works of art. I was also named on the patent. It was the first single-year million-unit-seller in the lifestyle TV lineup and remains a significant contributor to Samsung’s global dominance in the premium TV category.
Footage seen here was produced by Samsung to demonstrate the product’s Art Mode features.
Role
Digital Product Design Lead
Studio
fuseproject