PayPal
Brand Transformation
Overview
Led the global rebrand of PayPal, after which the company appeared on Interbrand’s list of the 100 most valuable brands in the world for the first time in its history, debuting at 97. In 2023, it ranked 40th and the brand value has grown by over 300% since our work launched in 2015.
Role
Visual Design Lead
Studio
fuseproject
Led the global rebrand of PayPal, after which the company appeared on Interbrand’s list of the 100 most valuable brands in the world for the first time in its history, debuting at 97. In 2023, it ranked 40th and the brand value has grown by over 300% since our work launched in 2015.
Role
Visual Design Lead
Studio
fuseproject