Lululemon Everlux
Product Launch Campaign
Overview
Creative direction for the brand’s first global campaign that launched two new product franchises using their fastest drying fabric: Everlux. I led a talented team of creatives from SF, LA, NYC, Vancouver and Madrid to develop and deploy the key visuals and messaging for the campaign.
Role
Creative Director
Studio
fuseproject
Creative direction for the brand’s first global campaign that launched two new product franchises using their fastest drying fabric: Everlux. I led a talented team of creatives from SF, LA, NYC, Vancouver and Madrid to develop and deploy the key visuals and messaging for the campaign.
Role
Creative Director
Studio
fuseproject