Washington Commanders
Brand Transformation
Overview
When the 89 year-old NFL franchise in Washington, D.C. finally decided to retire its controversial Redskins name, it called on Code and Theory to create both the provisional Washington Football Team brand and the permanent Commanders brand. I lead the creation of the visual brand identity system of the latter and designed the primary, secondary and tertiary brand marks. I also created a custom display typeface called Loud Sans with Dan Rhatigan.
Role
Group Creative Director
Studio
Code and Theory
When the 89 year-old NFL franchise in Washington, D.C. finally decided to retire its controversial Redskins name, it called on Code and Theory to create both the provisional Washington Football Team brand and the permanent Commanders brand. I lead the creation of the visual brand identity system of the latter and designed the primary, secondary and tertiary brand marks. I also created a custom display typeface called Loud Sans with Dan Rhatigan.
Role
Group Creative Director
Studio
Code and Theory