Bare Necessities
Brand Transformation & Website
Overview
Bare Necessities, an online intimates retailer with an established history of inclusivity, found itself at a crossroads. They needed to retain their core older audience, while building relationships with a younger one. Our task was to develop a new brand identity that expressed their unique DNA through a lens that would connect with both of their growth audiences, and then redesign the web experience, optimizing for key business metrics and applying the new branding.
Role
Group Creative Director
Studio
Code and Theory
Bare Necessities, an online intimates retailer with an established history of inclusivity, found itself at a crossroads. They needed to retain their core older audience, while building relationships with a younger one. Our task was to develop a new brand identity that expressed their unique DNA through a lens that would connect with both of their growth audiences, and then redesign the web experience, optimizing for key business metrics and applying the new branding.
Role
Group Creative Director
Studio
Code and Theory