DeCosta Office
The select work of Anthony DeCosta, design-driven leader and hands-on brand builder based in the San Francisco Bay Area.My work delivers real business results by bringing together strategy, messaging, graphic design, sound and motion, products and packaging, digital experiences, experiential design, advertising
and communications.
With agency, consultancy and boutique studio experience, I’ve worked with frontier tech startups, established global enterprises and everything in between.
Contact
decostaoffice@gmail.com
LinkedIn
Scroll to see some of my work ︎
With agency, consultancy and boutique studio experience, I’ve worked with frontier tech startups, established global enterprises and everything in between.
Contact
decostaoffice@gmail.com
Scroll to see some of my work ︎
Washington Commanders
Brand Transformation
Overview
In July of 2020, the 89 year-old NFL franchise in Washington, D.C. finally retired its controversial Redskins name. Code and Theory created both the provisional Washington Football Team brand and the permanent Commanders brand that launched in early 2022. I lead the creation of the visual brand identity system of the latter and designed the primary, secondary and tertiary brand marks. I also created a custom display typeface called Loud Sans with Dan Rhatigan.
Role
Group Creative Director
Studio
Code and Theory
In July of 2020, the 89 year-old NFL franchise in Washington, D.C. finally retired its controversial Redskins name. Code and Theory created both the provisional Washington Football Team brand and the permanent Commanders brand that launched in early 2022. I lead the creation of the visual brand identity system of the latter and designed the primary, secondary and tertiary brand marks. I also created a custom display typeface called Loud Sans with Dan Rhatigan.
Role
Group Creative Director
Studio
Code and Theory
Samsung The Frame
Digital Product Design
Overview
We integrated digital and physical product design to transform the black hole on your wall into a work of art. TV when it’s on. Art when it’s off. Working closely with Yves Béhar, I designed the on-screen Art Mode UI, the app that controls the device, and partnered with curator Elise Van Middelem to help define the initial Samsung Collection of 100 works of art. I was also named on the patent. It was the first single-year million-unit-seller in the lifestyle TV lineup and remains a significant contributor to Samsung’s global dominance in the premium TV category.
Footage seen here was produced by Samsung to demonstrate the product’s Art Mode features.
Role
Digital Product Design Lead
Studio
fuseproject
We integrated digital and physical product design to transform the black hole on your wall into a work of art. TV when it’s on. Art when it’s off. Working closely with Yves Béhar, I designed the on-screen Art Mode UI, the app that controls the device, and partnered with curator Elise Van Middelem to help define the initial Samsung Collection of 100 works of art. I was also named on the patent. It was the first single-year million-unit-seller in the lifestyle TV lineup and remains a significant contributor to Samsung’s global dominance in the premium TV category.
Footage seen here was produced by Samsung to demonstrate the product’s Art Mode features.
Role
Digital Product Design Lead
Studio
fuseproject
Amazon Ads
Brand Transformation Proposal
Overview
The third largest advertising platform on the planet invited Code and Theory to imagine the future of its brand identity.
The only speculative work in my portfolio, it serves as a testament to how much an excellent team can achieve under an impossible timeline.
Role
Group Creative Director
Studio
Code and Theory
The third largest advertising platform on the planet invited Code and Theory to imagine the future of its brand identity.
The only speculative work in my portfolio, it serves as a testament to how much an excellent team can achieve under an impossible timeline.
Role
Group Creative Director
Studio
Code and Theory
Lululemon Everlux
Product Launch Campaign
Overview
Creative direction for the brand’s first global campaign that launched two new product franchises using their fastest drying fabric: Everlux. I led a talented team of creatives from SF, LA, NYC, Vancouver and Madrid to develop and deploy the key visuals and messaging for the campaign.
Role
Creative Director
Studio
fuseproject
Creative direction for the brand’s first global campaign that launched two new product franchises using their fastest drying fabric: Everlux. I led a talented team of creatives from SF, LA, NYC, Vancouver and Madrid to develop and deploy the key visuals and messaging for the campaign.
Role
Creative Director
Studio
fuseproject
TCC
Brand Transformation & Website
Overview
Since 1948, Trammell Crow Company has developed iconic buildings across all property sectors in the United States and Europe. As they looked to expand globally, they came to Code and Theory to inject new life into the 75 year-old brand and website.
Role
Group Creative Director
Studio
Code and Theory
Since 1948, Trammell Crow Company has developed iconic buildings across all property sectors in the United States and Europe. As they looked to expand globally, they came to Code and Theory to inject new life into the 75 year-old brand and website.
Role
Group Creative Director
Studio
Code and Theory